Long Tail Keywords & Affiliate Marketing
Discover the right keywords for your affiliate marketing campaigns
Long-tail keywords hold significant relevance in affiliate marketing campaigns simply because of their power to highlight and focus on the buyers intent. It goes without saying that the closer a person is to purchase intent in the funnel, the more specific their search phrases become. We are aware that long-tail keywords have lesser competition and low search volume and that’s where the advantage sits. However, the people searching for these terms are likely to be more relevant to your focus niche and expertise and are more likely to convert into sales down the funnel. It is vital to understand the rationale behind being strategic about the keywords that we use and looking out for how well and in what way we can solve these people problem(s) through our knowledge/niche/expertise.
Let’s go through some tips to discover the right keywords for your affiliate marketing campaigns,
1. Find your valuable Niche
If you are struggling to decide on this point or you need additional data points to work with, use the following five steps to find your niche,
-Identify your interests and passions. (This may be something you have already done. Identify problems you can solve)
-Research your competitor
-Determine the profitability of your niche
-Examine Trends & Market Study
-Test your idea
One must aim to strike a balance between niche and monetization potential and one that is specific to your expertise. To decide on the right niche, brainstorm a list of markets that align with your skills and interests. Next would be to identify the ones you think have a good amount of selling potential. Ask yourself and the team these questions- What problems do people have that your knowledge could help solve?
After you choose a niche, it’s time to figure out the right keywords to target as this can make or break your affiliate marketing endeavour. It is recommended that you must keep revising your existing keyword strategy after you’ve decided on a niche to focus on and the products you wish to sell.
2. Make use of Google Keyword Planner
Google Keyword Planner tool is designed to help you discover the terms that are most relevant for your campaign, offering insights into the frequency of keywords, as well as their competition. The goal is to target keywords with significantly high monthly search volumes but low competition. You will also need to focus on long-tail keywords for more accuracy. To use Keyword Planner, you will need to set up a Google Ads account. It’s important to note that you do not need to have an active Ad Campaign running, however, once you are in your Google Ads account, click on Tools in the menu bar, and then select Keyword Planner.
Another keyword tool that you can consider for fresh keyword ideas is Google Trends. It gives you a clear look at the changes in interest for your chosen search term. You can filter the result by category, time frame, and region. It also gives you a breakdown of how the interest changes according to the sub-region. Apart from this, SEMrush Keyword Search (Keyword Magic Tool) can help you with your search for affiliate marketing.
3.Perform a Keyword/Competitor Analysis
Understanding the competitive landscape of targeted keywords is vital for choosing the right phrases for your campaigns. Sometimes it is difficult to rank for search terms that are highly competitive, while profitable. That’s why focusing on long-tail keywords is especially beneficial for affiliate marketing.
Ubersuggest is a free keyword research and suggestion tool created by Neil Patel, which can help identify keyword competition. It also makes it easier to form a list of keywords based on what is working for your competitor.
Once you type in your long-tail keyword and select Search, you will be presented with an analysis page. You can see related keywords and how they compare, as well as examples of how the top-performing sites with that keyword used it. You can also toggle the filter button to further customize your search, by including or excluding certain words and eliminating specific metrics. There is also a Content Ideas section that lists some of the top-performing pages for each keyword. This can help give you a jump-start on your content creation strategy and topics.
LSIGraph and AnswerThePublic are a couple of best tools to find semantic keywords and frequently asked questions. Here is a secret tip for finding profitable keyword ideas.
To study about where the ideal customers spend most of their time, including social media, forums, blogs, and Q&A sites such as Quora, Answer the Public, Student Room etc is time worthy. People often do information sharing, status updates, post a comment or ask questions. By analyzing this data, you can find hundreds of profitable keywords to target on your affiliate site.
Premium keyword research tools such as Ahrefs and SEMrush that show the list of top competitors and data analytics for domain authority, backlinks, referring domains, and search traffic is highly recommended to consider if budget permits. However, KWFinder, KeywordTool.io, Link Assistant and LongTailPro are great keyword research tools for people who have a limited budget.
4. Amazon Search
Making your search on Amazon for quick-out and high in demand products and popular search terms can help you determine what products you might be interested to sell and at the same time can come to you as handy for finding the terms and phrases that can trigger high conversions.
Amazon is big when it comes to online selling and affiliate marketing. It serves as a great platform too to do some keyword research. Use the search bar to type in your potential product or keyword, and see what auto-fill suggestions return. Next step is to check out the categories included in your niche to gauge what are some of the fastest-selling products. It is a good idea to ask yourself a few questions in the process,
- What keywords are the sellers using in the product titles/title tags?
-What kind of keywords are included as links and in the product descriptions?
For your affiliate campaigns to be successful, you will need to spend time researching and developing a strategy for keyword usage. Using the right keywords can improve your SEO rankings, help attract the right audience, and lead to more sales.
What methods or tools have struck a chord in your affiliate marketing keyword analysis journey? Let me know in the comments section below or you can write to- swati.rekha1983@gmail.com
